Social Media
Here, you’ll find campaigns that showcase my skills in content strategy, narrative development, and visual storytelling.
I take pride in creating social media content that resonates, blending thoughtful strategies with compelling visuals to engage audiences and build brand identity. Each campaign reflects my commitment to helping nonprofits and small businesses connect meaningfully with their communities. From concept to execution, I’m dedicated to crafting social media that makes an impact.
Social Media | Central District & Seattle Narratives | Africatown Plaza Educational + Informational Narratives
Objective: Re-engage current and lapsed audience to interact and engage more with social content generating awareness of ACLT’s work and place in community through historical lenses.
Strategies
Create editorial calendar to generate consistent content
Poll audience to vet type of content result in highest engagement and make the most impact
Shift visuals to create consistency in branding
Use storytelling strategies to engage dedicated audience
Impact: 50% growth in social audience in 9 months; increased engagement by 20%
