Email Campaigns

I am committed to crafting mission- and community-focused narratives that drive impact in ways that deeply resonate with targeted audiences and inspire meaningful action.

Here, you’ll see - through only a few examples - how strategic messaging and storytelling can amplify your brand’s voice. From nonprofit newsletters to small business outreach, my email campaigns are designed to connect with audiences and achieve measurable results.

Learn how these customized, purpose-driven email strategies can elevate your brand and enhance engagement.

Responsible for: Artwork Design, Concepting, Interviewing, Storytelling Research, Content Planning & Digital Strategy, Key Message Development, Video Production & Development, Scripting, Voiceover

Video Campaign Launch

The "Build Legacy" campaign was a multi-channel strategic communications initiative that employed an intentional storytelling strategy. This approach took readers on a journey, engaging them at various points of entry, from social media to our newsletter community. I engaged audiences by highlighting our programs and initiatives through the experiences of those receiving the services. This strategy led to a 22% increase in social media interactions and a rise in newsletter subscriptions over a three-week period. Moreover, our approach deepened understanding and appreciation of our work, significantly boosting donor engagement and response rates. We also saw a 12% increase in donations compared to the same period the previous year.

Campaign | Build Legacy EOY Campaign

Purpose | Primary: Build awareness; Secondary: Raise funds to meet EOY revenue goals

Channels | Social Media, Email, Website, Meta Ads

Total # of campaign sends | 4-part storytelling series

Total audience send | 6,000

Total opens | 3,386 (55%)

Campaign Revenue Goal | $200,000.00

Revenue Generated | $227,000.00